{"id":17640,"date":"2026-07-21T09:17:42","date_gmt":"2026-07-21T02:17:42","guid":{"rendered":"https:\/\/investinasia.id\/blog\/?p=17640"},"modified":"2026-07-21T13:32:18","modified_gmt":"2026-07-21T06:32:18","slug":"trademark-squatting-in-indonesia","status":"publish","type":"post","link":"https:\/\/investinasia.id\/blog\/trademark-squatting-in-indonesia\/","title":{"rendered":"Trademark Squatting in Indonesia: How to Detect, Challenge, and Recover Your Brand"},"content":{"rendered":"<p><strong>Trademark squatting<\/strong> is the practice of registering someone else&#8217;s brand name, logo, or slogan with Indonesia&#8217;s Directorate General of Intellectual Property (DJKI) before the real owner does, usually with no intention of ever using it commercially. Under Indonesia&#8217;s first-to-file system, the person who files first generally wins the legal right to the mark, not the person who built the brand. If you have just found out that your name, your logo, or a name close enough to cause confusion is already sitting in someone else&#8217;s file at DJKI, that discovery is not the end of the road. It is the start of a specific, time-sensitive process.<\/p>\n<div style=\"background: #f8f9fa; border-left: 4px solid #223666; border-radius: 0 8px 8px 0; padding: 16px 20px; margin: 24px 0;\">\n<p style=\"font-weight: bold; margin: 0 0 10px 0; color: #223666;\">Key Takeaways<\/p>\n<ul style=\"margin: 0; padding-left: 20px; line-height: 1.8;\">\n<li>Indonesia runs on first-to-file, not first-to-use. Filing early beats using the name for years without registering it.<\/li>\n<li>You have a two-month window after a squatter&#8217;s application is published to file a cheaper, faster opposition. Miss it, and your only remaining route is a Commercial Court cancellation lawsuit.<\/li>\n<li>If you can prove the squatter acted in bad faith, Article 77(2) of Law No. 20 of 2016 removes the usual five-year deadline entirely, letting you sue for cancellation at any point.<\/li>\n<\/ul>\n<\/div>\n<h2>Why Trademark Squatting Is So Common in Indonesia<\/h2>\n<figure id=\"attachment_15300\" aria-describedby=\"caption-attachment-15300\" style=\"width: 735px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-15300\" src=\"http:\/\/investinasia.id\/blog\/wp-content\/uploads\/2025\/04\/ip4-2.webp\" alt=\"Trademark Squatting in Indonesia: How to Detect, Challenge, and Recover Your Brand\" width=\"735\" height=\"490\" srcset=\"https:\/\/investinasia.id\/blog\/wp-content\/uploads\/2025\/04\/ip4-2.webp 735w, https:\/\/investinasia.id\/blog\/wp-content\/uploads\/2025\/04\/ip4-2-300x200.webp 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption id=\"caption-attachment-15300\" class=\"wp-caption-text\">Trademark Squatting in Indonesia: How to Detect, Challenge, and Recover Your Brand (pexels.com)<\/figcaption><\/figure>\n<p>Indonesia&#8217;s trademark system runs on a first-to-file rule. Rights belong to whoever files first at DJKI, regardless of who built the brand, ran the campaign, or sold the first product under that name. A trademark squatter does not need to have used a mark, invested in it, or even operate in the same industry. They only need to file first and pay the government fee, which currently runs around IDR 1,800,000 per Nice class for a general applicant.<\/p>\n<p>That combination, low cost plus a filing-date advantage, has produced a well-documented pattern in Indonesia. Squatters monitor which foreign brands are gaining traction online or expanding into Southeast Asia, then file for those names in classes the real owner has not yet touched. When the brand eventually tries to enter Indonesia, it finds its own name already registered to a stranger who is often willing to sell it back, at a markup.<\/p>\n<p>This is not a theoretical risk. Indonesia&#8217;s Supreme Court has ruled against squatters in cases involving internationally known marks, including a well-documented dispute where a local party registered &#8220;Pierre Cardin&#8221; decades before the brand&#8217;s licensee could act, and a separate case where a tobacco company registered &#8220;Starbucks&#8221; for cigarettes. Both required the real brand owners to go through formal litigation to reclaim their names, even though their marks were internationally recognized before the Indonesian filings existed.<\/p>\n<div style=\"background: #d5e6e5; border-left: 4px solid #223666; border-radius: 0 8px 8px 0; padding: 16px 20px; margin: 24px 0;\">\n<p style=\"font-weight: bold; margin: 0 0 8px 0; color: #223666;\">Notes from InvestinAsia Consultants<\/p>\n<p style=\"margin: 0; color: #333;\">A pattern we see often with new clients: a founder assumes that because their brand has a global website, social media following, or overseas registration, Indonesian authorities will simply recognize it as theirs. That is not how the system works here. Unless your mark qualifies for the narrow &#8220;well-known mark&#8221; protection, and proving that status is its own uphill legal battle, a filing date at DJKI beats an international reputation.<\/p>\n<\/div>\n<p>The broader financial exposure of operating without a registered mark in Indonesia, including what happens to your ability to enforce your brand, is covered in the article on <a href=\"https:\/\/investinasia.id\/blog\/risk-of-not-protecting-intellectual-property\/\">what happens when you don&#8217;t protect your intellectual property<\/a>.<\/p>\n<div style=\"background: #d5e6e5; border: 2px solid #223666; border-radius: 8px; padding: 20px 24px; margin: 32px 0; text-align: center;\">\n<p style=\"margin: 0 0 8px 0; font-size: 16px; font-weight: bold; color: #223666; text-align: center;\">Not Sure If Someone Already Filed Your Brand in Indonesia?<\/p>\n<p style=\"margin: 0 0 16px 0; color: #333; text-align: center;\">InvestinAsia&#8217;s 380+ in-house professionals can run a full DJKI search and flag conflicting filings before you invest further.<\/p>\n<div style=\"text-align: center;\"><a style=\"background: #223666; color: #fff; padding: 12px 28px; border-radius: 6px; text-decoration: none; font-weight: bold; display: inline-block;\" href=\"https:\/\/investinasia.id\/services\/trademark-registration\">Check My Trademark Status<\/a><\/div>\n<div style=\"height: 15px;\"><\/div>\n<div style=\"text-align: center;\"><a style=\"background: #25D366; color: #fff; padding: 12px 28px; border-radius: 6px; text-decoration: none; font-weight: bold; display: inline-block;\" href=\"https:\/\/wa.me\/6281295665565?text=Hello!%20I%20want%20to%20check%20if%20my%20trademark%20has%20already%20been%20registered%20by%20someone%20else%20in%20Indonesia.%0A%0ASource%3A%20article%20%22Trademark%20Squatting%20in%20Indonesia%3A%20How%20to%20Detect%2C%20Challenge%2C%20and%20Recover%20Your%20Brand%22%20(SEO)\" target=\"_blank\" rel=\"noopener nofollow\">or chat with our team on WhatsApp<\/a><\/div>\n<\/div>\n<h2>How to Check if Your Trademark Has Already Been Squatted<\/h2>\n<p>Before assuming the worst, confirm it. DJKI&#8217;s trademark database is public, free, and searchable in a few minutes. Here is the sequence:<\/p>\n<h3>Search the PDKI Database Directly<\/h3>\n<p>DJKI&#8217;s Pangkalan Data Kekayaan Intelektual (PDKI) portal lists every filed, published, and registered mark in the country. Search your exact brand name first, then run variations: phonetic spellings, translations, and any shortened or combined forms competitors might use.<\/p>\n<h3>Check the Nice Class, Not Just the Name<\/h3>\n<p>A match in a class unrelated to your business is not necessarily a threat. Trademark protection in Indonesia is class-specific, so a squatter holding your name in Class 25 (clothing) has no rights over Class 9 (software) unless they also filed there. Note every class the conflicting mark covers before deciding your next step.<\/p>\n<h3>Confirm the Status and Filing Date<\/h3>\n<p>The database shows whether the mark is pending, published, or already registered, and the exact filing date. This single detail determines which legal route is even available to you, which is covered next.<\/p>\n<h3>Look for a Pattern, Not Just One Filing<\/h3>\n<p>Squatters who target multiple foreign brands often file under the same applicant name or a small cluster of related entities. If you find your brand registered by someone who also holds several other well-known international names, that pattern itself becomes useful evidence of bad faith later.<\/p>\n<h2>What Counts as Bad Faith Under Indonesian Trademark Law<\/h2>\n<p>Bad faith, or <em>itikad tidak baik<\/em>, is the legal hinge that determines how much time you have to act and how strong your case is. Indonesian courts generally look for an applicant who filed a mark identical or confusingly similar to a name already known, recognized, or used by another party, with an intent to mislead consumers or free-ride on that reputation rather than to build a genuine business under the mark.<\/p>\n<p>In practice, evidence that supports a bad faith finding includes an applicant with no operating business in the relevant category, a pattern of registering multiple recognizable foreign marks, no genuine use of the mark since registration, or direct outreach offering to sell the registration back to the real brand owner at a premium. Indonesian Supreme Court rulings have also recognized that a documented online presence predating the squatter&#8217;s filing date, such as an active website or social media account under the brand name, can support a bad faith claim even without a formal Indonesian registration.<\/p>\n<p>Why this matters practically: ordinary cancellation lawsuits must be filed within five years of the squatter&#8217;s registration date. Cases involving bad faith are the exception. Article 77(2) of Law No. 20 of 2016 removes that five-year limit entirely when bad faith, or a conflict with public order, morality, or religion, can be shown. That means a squatted mark from a decade ago is not automatically safe for the squatter, if you can build the bad faith case.<\/p>\n<h2>Opposition or Cancellation: Which Route Fits Your Situation?<\/h2>\n<p>The route available to you depends entirely on where the squatter&#8217;s application currently sits in the DJKI process.<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<th>Factor<\/th>\n<th>Opposition<\/th>\n<th>Cancellation Lawsuit<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>When it applies<\/td>\n<td>Application is published but not yet registered<\/td>\n<td>Mark is already registered<\/td>\n<\/tr>\n<tr>\n<td>Time window<\/td>\n<td>2 months from publication date, not extendable<\/td>\n<td>5 years from registration, unlimited if bad faith is proven<\/td>\n<\/tr>\n<tr>\n<td>Forum<\/td>\n<td>DJKI (administrative)<\/td>\n<td>Commercial Court (Pengadilan Niaga)<\/td>\n<\/tr>\n<tr>\n<td>Relative cost<\/td>\n<td>Lower, no court litigation required<\/td>\n<td>Higher, requires a formal lawsuit and legal representation<\/td>\n<\/tr>\n<tr>\n<td>Relative speed<\/td>\n<td>Faster, resolved within the examination process<\/td>\n<td>Slower, generally 90 days at first instance, extendable, plus possible cassation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>If you spot the squatter&#8217;s application while it is still in its publication window, opposition is almost always the better move. It costs less, moves faster, and never requires you to walk into a Commercial Court. The problem is that most brand owners only discover the squatting after the mark is already registered and active, which forces the more expensive cancellation route.<\/p>\n<p>Before filing either action, many disputes are resolved through direct negotiation or mediation, sometimes ending in what amounts to a buyback of the registration. Indonesian courts increasingly encourage this before formal proceedings begin, and it can be faster than either statutory route, though it also means paying the squatter for something that was arguably yours to begin with.<\/p>\n<h2>How Long Cancellation Takes and What It Costs<\/h2>\n<p>A cancellation lawsuit is filed at the Commercial Court where the squatter is domiciled, or in Central Jakarta&#8217;s Commercial Court if either party is based overseas, under Article 85 of Law No. 20 of 2016. The Commercial Court is legally required to resolve the case within 90 days of the hearing panel receiving it, extendable by 30 days with Supreme Court approval. If either side appeals, cassation at the Supreme Court has its own 90-day resolution window, and there is no intermediate appeal stage, only cassation and, in rare cases, a case review (peninjauan kembali).<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<th>Item<\/th>\n<th>Detail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Government filing fee (per class, registration)<\/td>\n<td>IDR 1,800,000 (general applicant)<\/td>\n<\/tr>\n<tr>\n<td>Opposition<\/td>\n<td>Administrative fee, no separate court cost<\/td>\n<\/tr>\n<tr>\n<td>Commercial Court cancellation case<\/td>\n<td>Legal fees vary by firm and case complexity; court costs are separate from your lawyer&#8217;s fee<\/td>\n<\/tr>\n<tr>\n<td>First-instance timeline<\/td>\n<td>Up to 90 days, extendable 30 days<\/td>\n<\/tr>\n<tr>\n<td>Cassation (if appealed)<\/td>\n<td>Up to 90 days from receipt at the Supreme Court<\/td>\n<\/tr>\n<tr>\n<td>Bad faith cases<\/td>\n<td>No statute of limitations under Article 77(2)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>InvestinAsia does not publish fixed litigation fees here because they depend on the strength of your evidence, whether the squatter contests the case, and whether it goes to cassation. What can be said with confidence: a cancellation case is materially more expensive and slower than catching the same squatter during the two-month opposition window would have been.<\/p>\n<div style=\"background: #d5e6e5; border-left: 4px solid #223666; border-radius: 0 8px 8px 0; padding: 16px 20px; margin: 24px 0;\">\n<p style=\"font-weight: bold; margin: 0 0 8px 0; color: #223666;\">Notes from InvestinAsia Consultants<\/p>\n<p style=\"margin: 0; color: #333;\">Clients often ask whether it is cheaper to just negotiate a buyback instead of litigating. Sometimes it is, especially for a small squatting operation looking for a quick payout. But we have also seen buyback demands climb once the squatter senses the brand owner is committed to entering the market, at which point a documented bad faith case gives you real leverage in that negotiation, not just in court.<\/p>\n<\/div>\n<div style=\"background: #d5e6e5; border: 2px solid #223666; border-radius: 8px; padding: 20px 24px; margin: 32px 0; text-align: center;\">\n<p style=\"margin: 0 0 8px 0; font-size: 16px; font-weight: bold; color: #223666; text-align: center;\">Facing a Bad-Faith Filing? Timing Determines Your Cost.<\/p>\n<p style=\"margin: 0 0 16px 0; color: #333; text-align: center;\">Missing the two-month opposition window forces a far more expensive Commercial Court case later.<\/p>\n<div style=\"text-align: center;\"><a style=\"background: #223666; color: #fff; padding: 12px 28px; border-radius: 6px; text-decoration: none; font-weight: bold; display: inline-block;\" href=\"https:\/\/investinasia.id\/services\/trademark-registration\">Get a Trademark Recovery Assessment<\/a><\/div>\n<div style=\"height: 15px;\"><\/div>\n<div style=\"text-align: center;\"><a style=\"background: #25D366; color: #fff; padding: 12px 28px; border-radius: 6px; text-decoration: none; font-weight: bold; display: inline-block;\" href=\"https:\/\/wa.me\/6281295665565?text=Hello!%20I%20am%20dealing%20with%20a%20bad-faith%20trademark%20registration%20in%20Indonesia%20and%20need%20help%20challenging%20it.%0A%0ASource%3A%20article%20%22Trademark%20Squatting%20in%20Indonesia%3A%20How%20to%20Detect%2C%20Challenge%2C%20and%20Recover%20Your%20Brand%22%20(SEO)\" target=\"_blank\" rel=\"noopener nofollow\">or message us on WhatsApp<\/a><\/div>\n<\/div>\n<h2>A Class-by-Class Strategy to Stop Squatters Before They File<\/h2>\n<p>The cheapest way to deal with trademark squatting is to remove the opportunity for it. Indonesia follows the Nice Classification system, 45 classes covering every category of goods and services, and squatters typically file in whichever class the real brand has not yet claimed.<\/p>\n<h3>Map Every Class Your Business Touches<\/h3>\n<p>A clothing brand that only registers Class 25 leaves Class 35 (retail and online sales) open. A software company registered only in Class 42 may have no protection in Class 9, where the actual product sits. Squatters look for exactly these gaps.<\/p>\n<h3>File Ahead of Public Announcements<\/h3>\n<p>Filing on launch day is already late. Squatters actively monitor new market entrants, press coverage, and social media activity for brands that have not yet filed locally. File before any public signal that you are entering Indonesia, not after.<\/p>\n<h3>Use Provisional Notice While You Wait<\/h3>\n<p>Between filing and certificate issuance, using the TM symbol signals your claim, even though it carries no independent legal force under Indonesian law. Full detail on when and how to use TM, SM, and R correctly is covered in the guide to <a href=\"https:\/\/investinasia.id\/blog\/tm-r-sm-symbol-indonesia\/\">trademark symbols in Indonesia<\/a>.<\/p>\n<h3>Monitor the Publication Gazette<\/h3>\n<p>Even after you register, keep watching new publications in classes adjacent to yours. A squatter who missed your primary class the first time may try an adjacent one later.<\/p>\n<p>The full mechanics of filing, from choosing a registered Indonesian IP consultant to navigating the 2026 document requirements under MOLR 5\/2026, are covered step by step in the <a href=\"https:\/\/investinasia.id\/blog\/how-to-register-a-trademark-in-indonesia-guide\/\">guide to registering a trademark in Indonesia<\/a>. Registration in Indonesia is also governed by <a href=\"https:\/\/investinasia.id\/blog\/trademark-regulation-in-indonesia\/\">Law No. 20 of 2016 on Trademarks and Geographical Indications<\/a>, the same statute that defines the bad faith standard covered above.<\/p>\n<p>It is worth remembering that unregistered brands lose more than the name itself. The criminal and civil exposure of operating without registered protection, including fines and potential imprisonment for infringement in the other direction, is detailed in the article on <a href=\"https:\/\/investinasia.id\/blog\/sanctions-for-ipr-infringement-in-indonesia\/\">sanctions for IP infringement in Indonesia<\/a>.<\/p>\n<div style=\"background: #223666; border-radius: 8px; padding: 24px; margin: 32px 0; text-align: center;\">\n<p style=\"margin: 0 0 6px 0; font-size: 18px; font-weight: bold; color: #fff; text-align: center;\">Protect Your Brand in Indonesia Before It&#8217;s Taken<\/p>\n<p style=\"margin: 0 0 20px 0; color: rgba(255,255,255,0.75); font-size: 14px; text-align: center;\">InvestinAsia handles trademark search, registration, and squatting disputes end-to-end for foreign businesses.<\/p>\n<div style=\"text-align: center;\"><a style=\"background: #fff; color: #223666; padding: 12px 32px; border-radius: 6px; text-decoration: none; font-weight: bold; display: inline-block;\" href=\"https:\/\/investinasia.id\/services\/trademark-registration\">Start Your Trademark Registration<\/a><\/div>\n<div style=\"height: 15px;\"><\/div>\n<div style=\"text-align: center;\"><a style=\"background: #25D366; color: #fff; padding: 12px 28px; border-radius: 6px; text-decoration: none; font-weight: bold; display: inline-block;\" href=\"https:\/\/wa.me\/6281295665565?text=Hello!%20I%20need%20help%20protecting%20and%20registering%20my%20trademark%20in%20Indonesia.%0A%0ASource%3A%20article%20%22Trademark%20Squatting%20in%20Indonesia%3A%20How%20to%20Detect%2C%20Challenge%2C%20and%20Recover%20Your%20Brand%22%20(SEO)\" target=\"_blank\" rel=\"noopener nofollow\">Chat us for FREE consultation<\/a><\/div>\n<\/div>\n<p><strong>References<\/strong><\/p>\n<p><strong>1.<\/strong> Republik Indonesia. (2016). <em>Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis<\/em>. Badan Pemeriksa Keuangan JDIH Database. Retrieved from<br \/>\nhttps:\/\/peraturan.bpk.go.id\/Details\/37595\/uu-no-20-tahun-2016<\/p>\n<p><strong>2.<\/strong> Directorate General of Intellectual Property (DJKI), Ministry of Law, Republic of Indonesia. Official portal and trademark database. Retrieved from<br \/>\nhttps:\/\/www.dgip.go.id\/<\/p>\n<p><script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"HowTo\", \"name\": \"How to Check if Your Trademark Has Already Been Squatted in Indonesia\", \"step\": [ {\"@type\": \"HowToStep\", \"name\": \"Search the PDKI Database Directly\", \"text\": \"Search your exact brand name and phonetic or translated variations in DJKI's public PDKI trademark database.\"}, {\"@type\": \"HowToStep\", \"name\": \"Check the Nice Class, Not Just the Name\", \"text\": \"Confirm which Nice Classification classes the conflicting mark covers, since trademark protection in Indonesia is class-specific.\"}, {\"@type\": \"HowToStep\", \"name\": \"Confirm the Status and Filing Date\", \"text\": \"Check whether the mark is pending, published, or registered, and note the exact filing date to determine which legal route applies.\"}, {\"@type\": \"HowToStep\", \"name\": \"Look for a Pattern, Not Just One Filing\", \"text\": \"Check whether the same applicant holds other well-known international marks, which can support a bad faith claim later.\"} ] } <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark squatting is the practice of registering someone else&#8217;s brand name, logo, or slogan with Indonesia&#8217;s Directorate General of Intellectual Property (DJKI) before the real owner does, usually with no &hellip; <\/p>\n","protected":false},"author":1,"featured_media":17641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[77],"class_list":["post-17640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tax-legal","tag-legal-reviewed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark Squatting in Indonesia: Detect and Fight Back | InvestinAsia<\/title>\n<meta name=\"description\" content=\"Discovered your brand is already registered in Indonesia? 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