In the dynamic landscape of Indonesia’s consumer market, the Fast-Moving Consumer Goods (FMCG) sector plays a pivotal role. This article delves into the top FMCG companies in Indonesia, highlighting the top 20 FMCG companies in Indonesia. From household essentials to personal care products, these companies have solidified their presence in the daily lives of Indonesians.
Fast moving consumer goods companies in Indonesia are crucial drivers of the economy. Among them, the top FMCG companies in Indonesia are making remarkable strides.
Disclaimer: The companies mentioned below are examples. The order of writing and the selection of companies do not indicate any ranking or other classification.
Also read: FMCG Industry in Indonesia: Outlook and Opportunities
Indofood CBP Sukses Makmur
Top FMCG companies in Indonesia : Indofood CBP Sukses Makmur Indofood CBP Sukses Makmur stands out as the largest FMCG company in Indonesia. It is involved in the production and distribution of a wide range of food and beverage products, including instant noodles, snacks, dairy products, and beverages.
The company’s flagship brand is Indomie, which is the most popular instant noodle brand in Indonesia. ICBP also has a strong presence in the dairy market with its brands such as Indomilk and Sarimi.
Unilever Indonesia
Unilever Indonesia, a subsidiary of the Dutch multinational company Unilever, follows as the second largest FMCG company in Indonesia. It produces and distributes a wide range of personal care, home care, and food products. Some of its well-known brands include Dove, Lifebuoy, Sunsilk, Axe, Clear, Rinso, Molto, Pepsodent, and Royco.
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Procter & Gamble Indonesia (P&G)
Procter & Gamble Indonesia (P&G) claims the spot as the third largest fast moving consumer goods company in Indonesia. It is a subsidiary of the American multinational company Procter & Gamble. P&G Indonesia produces and distributes a wide range of personal care, home care, and beauty products. Some of its well-known brands include Head & Shoulders, Pantene, Ariel, Tide, Downy, Pampers, Always, Gillette, and Oral-B.
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Wings Group
Wings Group, a privately held company founded in 1986, is the fourth largest FMCG company in Indonesia. It produces and distributes a wide range of food and beverage products, including instant noodles, snacks, and sauces.
The company’s flagship brand is Mie Sedaap, which ranks as the second most popular instant noodle brand in Indonesia. Wings Group also dominates the snack market with its brands such as Chitato and Lays.
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Mayora Indah
Mayora Indah, a publicly traded company founded in 1977, takes its place as the fifth largest fast moving consumer goods company in Indonesia. It produces and distributes a wide range of food and confectionery products, including biscuits, wafers, cakes, and chocolate.
The company’s flagship brand is Kopiko, which holds the title of the most popular coffee candy in Indonesia. Mayora Indah also maintains a strong presence in the biscuit market with its brands such as Astor and Roma.
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Frisian Flag Indonesia
Frisian Flag Indonesia, a subsidiary of the Dutch dairy company FrieslandCampina, boasts its status as the largest dairy company in Indonesia. It offers a wide range of dairy products, including milk, yogurt, cheese, and ice cream.
The company’s flagship brand is Frisian Flag Milk, reigning as the most popular milk brand in Indonesia. Frisian Flag Indonesia also has a robust presence in the infant formula market with its brands such as Friso and Frisolac.
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Coca-Cola Amatil Indonesia
Coca-Cola Amatil Indonesia, a subsidiary of the Australian beverage company Coca-Cola Amatil, holds its ground as the largest bottler of Coca-Cola products in Indonesia. It produces and distributes a wide range of Coca-Cola beverages, including soda, juice, and tea.
The company also commands a significant share of the bottled water market with its brands such as Aqua and Crystalline.
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Johnson & Johnson Indonesia
Johnson & Johnson Indonesia, a subsidiary of the American multinational company Johnson & Johnson, delivers a wide range of health care products, including baby care, personal care, and over-the-counter medicines. Some of its well-known brands include Johnson’s Baby, Clean & Clear, Listerine, and Tylenol.
Also read: 10 Top Pharmaceutical Companies in Indonesia
Kraft Heinz Indonesia
Kraft Heinz Indonesia, a subsidiary of the American multinational company Kraft Heinz, is recognized for its diverse range of food and beverage products, including ketchup, mayonnaise, cheese, and snacks. Some of its well-known brands include Heinz Ketchup, ABC Mayonnaise, Kraft Singles, and Lay’s Potato Chips.
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Kalbe Farma
Top FMCG companies in Indonesia : Kalbe Farma Kalbe Farma, the largest pharmaceutical company in Indonesia, produces and distributes a wide range of pharmaceutical products, including prescription drugs, over-the-counter medicines, and dietary supplements. Some of its well-known brands include Promag, Panodil, Komix, and Extra Joss.
Unicharm Indonesia
Unicharm Indonesia, a subsidiary of the Japanese personal care company Unicharm, is a key player in personal care products, including diapers, sanitary napkins, and feminine care products.
The company’s flagship brand is MamyPoko, the leading diaper brand in Indonesia. Unicharm Indonesia also makes its mark in the feminine care market with its brands such as Charm and Sofy.
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Lion Corporation Indonesia
Lion Corporation Indonesia, a subsidiary of the Japanese consumer goods company Lion Corporation, covers a wide range of household products, including detergents, soaps, and cleaners.
The company’s flagship brand is So Klin, the leading detergent brand in Indonesia. Lion Corporation Indonesia also enjoys a substantial presence in the toothpaste market with its brands such as Pepsodent and CloseUp.
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Energen Indonesia
Energen Indonesia, a privately held company, energizes the market with its wide range of energy drinks. The company’s flagship brand is Energen, the leading energy drink brand in Indonesia. Energen Indonesia also quenches thirst with a variety of other beverages, including tea, coffee, and juice.
Mustika Ratu
Mustika Ratu, a privately held company, brings the essence of traditional Indonesian cosmetics and health care products. The company’s flagship brand is Mustika Ratu, the leading traditional Indonesian cosmetics brand. PT. Mustika Ratu also offers a variety of other traditional Indonesian health care products, including herbal remedies and dietary supplements.
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Nutrifood Indonesia
Nutrifood Indonesia, a publicly traded company, nourishes the market with its wide range of nutritional supplements. The company’s flagship brand is Nutrisari, the leading nutritional supplement brand in Indonesia. PT. Nutrifood Indonesia also enriches lives with a variety of other nutritional supplements, including vitamins, minerals, and herbs.
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Ultrajaya Milk Industry & Trading Company
Top FMCG companies in Indonesia : Ultrajaya Ultrajaya Milk Industry & Trading Company, a publicly traded company, sets the pace for pasteurized milk in Indonesia. The company’s flagship brand is Ultra Milk, the most popular milk brand in Indonesia. PT. Ultrajaya Milk Industry & Trading Company also delivers a variety of other dairy products, including yogurt, cheese, and ice cream.
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Garudafood Putra Putri Jaya
Garudafood Putra Putri Jaya, a privately held company, sates the appetite for snack foods in Indonesia. The company’s flagship brand is Garuda, the most popular snack brand in Indonesia. PT. Garudafood Putra Putri Jaya Tbk also offers a variety of other snack foods, including crackers, chips, and candy.
Tempo Scan Pacific
Tempo Scan Pacific, a publicly traded company, maintains its tempo as the leading producer and distributor of household and personal care products in Indonesia. The company’s flagship brand is Formula, the leading household cleaner brand in Indonesia. PT. Tempo Scan Pacific Tbk also covers a variety of other household and personal care products, including toothpaste, shampoo, and soap.
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Kino Indonesia
Kino Indonesia, a publicly traded company, takes the spotlight as the leading producer and distributor of cosmetics and toiletries in Indonesia. The company’s flagship brand is Wardah, the leading cosmetic brand in Indonesia. PT. Kino Indonesia Tbk also offers a variety of other cosmetics and toiletries, including shampoo, body lotion, and sunscreen.
Indofood Sukses Makmur
Indofood Sukses Makmur, a publicly traded company, claims its position as the largest food and beverage company in Indonesia. The company’s flagship brand is Indomie, the most popular instant noodle brand in Indonesia. PT. Indofood Sukses Makmur Tbk also satisfies diverse tastes with a variety of other food and beverage products, including snacks, dairy products, and beverages.
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The FMCG industry in Indonesia isn’t without its challenges. With a vast archipelago, distribution can be complex and costly. Additionally, competition is fierce, pushing companies to constantly innovate to stay relevant. However, Indonesia’s large population presents immense opportunities for fast moving consumer goods companies in Indonesia. As the middle class grows and consumer preferences evolve, there’s a growing market for diverse products.
Start Your FMCG Business in Indonesia
Having learned the list above, are you now prepared to starting an FMCG business in Indonesia?
With its vast natural resources and strategic location, Indonesia has emerged as one of the key players in the global business landscape. The country offers a diverse and dynamic market with a population of over 270 million, making it an attractive destination for both local and international businesses.
Also read: The Types of Companies and Business Entities in Indonesia
However, the process of establishing a business in Indonesia involves several steps, including business registration, obtaining necessary licenses and permits, and complying with local regulations. To simplify the process and ensure compliance, it is advisable to seek professional assistance from InvestInAsia’s services for PMA registration in Indonesia and set up PT company in Indonesia.
InvestinAsia is one of a company that can help you with company registration in Indonesia and business license in Indonesia.
We have a team of experienced professionals who can help you through the process of:
- Indonesia representative office registration
- virtual office setup in Indonesia
- business registration number in Indonesia
